Expanding overseas to sell your goods and services can be daunting, with a seemingly limitless number of markets to target. Yet, just as Big Data is creating smarter healthcare solutions and predictive machines, trade data can be a powerful tool in searching the globe for the right customer.
A good place to start this quest for global insight is by researching what the federal government has in the way of trade data. Who knows, maybe one of the many trade agencies has just that nugget of intel you’ve been looking for.
However, the challenge is that these agencies publish a lot of information, and with the Open Data Initiative at full tilt, more data becomes available every day. Here is a guide for small businesses looking to navigate the wealth of information that’s out there, to more effectively target overseas customers and grow their market.