One of the most critical elements of any company's capital raise is the Pitch Deck. We at TradeUp see a wide variety of decks - and in 99.9% of the cases, a great deal of room to improve them. We have also helped several companies prepare, with our lead, world-class pitch decks.
Now also hard science is emerging on the most effective pitch decks. DocSend, a company that enables people share files in a secure and private way, studied more than 200 pitchdecks. The key findings:
- Your fundraise is a numbers game. Companies needed an average of 40 investor meetings and took a little over 12 weeks to close a round.
- You pitch decks must make a great first impression, fast. Investors don’t look at pitch decks longer than 3 minutes and 44 seconds on average. This means the deck has to be super tight.
- Be clear on financials, market size, and competition. The slide deck ordering that is most successful is along the lines company purpose, problem, solution, timing, market size, competition, product, business model, team, and financials. Financial page mattered most, followed by team and competition.
You can see the whole study here. Here is how we can help you make a great deck and get to yes.